5 Useful Tips for Achieving Great Print Design
1. Choose your Typography Carefully.
The typeface you use can make or break your design; picking out the right one can complete your design and express the feeling you want to send out with your message. When designing for print, you’ll typically want to stick to just one typeface; definitely no more than two. Something to keep in mind is choosing a good font family with lots of options in weight and style. Having these options can enhance your design while keeping it cohesive.
2. Go Multi-Layered.
Simple, flat layouts are usually what people go for when designing something for print, but nowadays multi-layered layouts are being seen more and more. Examples of this are when you have type over images, images over colored backgrounds, or type over colored backgrounds. Adding this can spruce up your design, but keep in mind that no matter what, you want your text to be legible.
3. Limit Your Color Choice.
This may be one of the first things designers want to start out with, because choosing a color pallet is one of the most enjoyable steps of creating print design. One thing to keep in mind is your budget. Sticking to two color choices can be more affordable, especially if you’re using Pantone colors. Don’t try using a ton of colors in your design, because it may end up looking like a kaleidoscope (unless of course that’s what you’re going for). Remember to go with colors that keep your text legible. If your color and text clash, then your entire design may be difficult to read.
4. Give it Some Space.
When creating your print design, you have to make sure spacing is right. For example, you’ll want to create enough space between text and images to draw viewers in and guide their eyes to read through your entire message. If your design is too cluttered, it can drive people away from looking at it at all. Another thing to be careful of is having text and other elements run too closely to the edge of your design; creating margins can serve as a good guideline. Having your design get too close to the edge could run the risk of it being cut off during print production. Let your design breathe, and remember less is more sometimes.
5. Make the Right Image Choices.
When it comes to choosing images for print design, people often pick assets they find somewhere on the internet. These usually don’t end up printing correctly, because size and quality wasn’t taken into consideration when choosing the asset(s). For print design, you’ll want to find images with a resolution of 300 dpi, which is standard for print. At this resolution, raster images will look good at 100% or less, but will start to pixelate if you go above 100% in size. A great option is to use vector images, because vectors don’t lose visual quality when resized, and work best with illustrations and solid colors.
Using these tips can improve your print design and take it to the next level. We want your design to look great! If you need more than just tips, and could use some help with your next print design project, we’d love to assist. Don’t hesitate to reach out.