What’s the Difference Between SEO and SEM?

Quick tips to understanding the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

After Effects: Tools and Tricks to Help You Get Started

Here is some insight on the tips and tricks we use with the industry tools, Adobe After Effects. We are excited to help introduce new comers to what this goliath application is capable of!

9 Tips to Optimize Your WordPress Site

With over 74 million active sites, WordPress is by far the most widely supported Content Management System on the web today. The notorious CMS has one of the best communities on the web, offering an expansive level of support to anyone who seeks assistance. However, with power comes great responsibility – WordPress can also be […]

How to Build an Audience on Social Media

Now that you’re on social media, how do you actually build that audience and develop quality engagement? We have a few basic tips for you.

6 Reasons to Consider Google AdWords

If you just don’t have the time to put into AdWords or you’d like to know more, we’d love to help.

Tier Advertising Explained, as Easy as 1, 2, 3!

What is a “tier” in terms of automotive advertising? It’s a layered approach often consisting of 3 levels: national, regional and local.

5 Ways Your Website May Be Underselling You

Think of your website as a living, breathing resume to the world. We all know how important it is to make that one piece of paper stand out from the rest.

10 Commonly Misused Words & Phrases

We all know “spell check” isn’t the most reliable form of proofing, so we’ve compiled a list of 10 commonly-misused words and phrases you may want to look out for. Don’t worry, we’re all guilty.

Why Sponsorship Advertising Works

Sponsorships are a great way to improve your brand’s image and boost its visibility.

Pathos in Advertising

Pathos is one of the main three rhetorical strategies in persuasive speaking, along with ethos and logos.